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Diamonds Direct Fine Jewelers

Business Contact:
Miss Danielle Sanchez
Chief Branding Officer and Owner's Daughter
Contact Diamonds Direct Fine Jewelers

Veteran Owned Business | Coast Guard, Retired | Member since April 5th, 2017

When Gary got his GI Bill in 1984, he knew it wasn't enough for college. During his time in the military, he developed a fascination with jewelry, so he opened up a gold kiosk in a mall in South St. Pete. 30 years later, the store grew to move downtown to Sundial. Diamonds Direct Fine Jewelers offers 40 brands, full repair work, and 3D custom design all with an experienced staff who treats you like family.

Please mention you proudly found Diamonds Direct Fine Jewelers on Veteran Owned Business (VOB)!

Comments on the Military and Business Ownership

When my term ended, I knew my $2500 GI Bill wasn't enough for college. So, I opened a small jewelry kiosk. With only Special Op/search and rescue experience, I didn't even know how to accept a credit card until the Vietnam Vet from the kiosk next door taught me. I eventually moved to a storefront and was soon burglarized by organized crime. I lost everything. Devastated but determined, I started over. Through trained perseverance, I'm now 33+ years in business serving Tampa Bay with integrity.

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Diamonds Direct Fine Jewelers - Tagline/Slogan:
The Brilliance You Deserve

Hours of Operation

10:00am - 9:00pm

10:00am - 9:00pm

10:00am - 9:00pm

10:00am - 9:00pm

10:00am - 9:00pm

10:00am - 9:00pm

12:00pm - 6:00pm
Seasonally, we will be open until 8pm on Sundays. This typically lasts from October to December. Please call us ahead of time if you plan on shopping between 6-8pm on a Sunday to confirm our hours.


Serviceable Areas

St. Petersburg Tampa Sarasota Bradenton Brandon St. Pete Beach Clearwater Tampa Bay

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